Safety precautions for preventing your own “Nightmare Before Christmas”!

November 22, 2023

As the holiday season approaches, it's important to be aware of the increased risk of home fires. From cooking dinner to enjoying your festive candles, the threat of harm is never far away.  Courtesy of the American Red Cross and our partner insurance carrier Pure Insurance Company, we offer you a list stats and facts to both open your eyes to these increased threats as well as offer assistance in how you can reduce your likelihood of loss.

Very Scary Stats:

  • Nearly 47,000 fires occur during the winter holidays claiming more than 500 lives, causing more than 2,200 injuries, and costing $554 million in property damage.**
  • On average, one of every 22 home fires started by Christmas trees is fatal.***
  • Candle fires are four times as likely to occur during the winter holidays.**
  • During the winter holiday season, an average of 40 home fires per day are caused by children playing.**
  • The number of home fires the American Red Cross has responded to has risen 10% since 2000.*
  • Having a working smoke alarm reduces one’s chances of dying in a fire by nearly 50%.**

Sources: American Red Cross,* U.S. Fire Administration,** and the National Fire Protection Association.***



Holiday Tips:

 Pure Insurance Company’s risk managers have provided this list of holiday reminders and advice to help you reduce your risk so you can focus on enjoying the season with your loved ones.


Be safe and enjoy your family and friends!